ADDIS ABABA — THE ETHIOPIAN HERALD Newspaper 26 May 2016: Ozzie Trading in partnership with the Ministry of Culture and Tourism is to host travel and hospitality exposition in Africa having the combination of two major tradeshows – 4th Hotel Show Africa 2016-Hospitality and Tourism Investment Tradeshow and MICE East Africa Forum and Expo June 9-12, 2016 at the Millennium Hall. exposition
The MICE East Africa 2016 Forum & Expo is targeted to create the initiative and urge the Ethiopian Meetings, Incentives Travel, Conference/Congress and Exhibitions/Events (MICE) as well as to held panel discussion with stakeholders to exert due attention regarding tourism industry
At a press conference held yesterday Ozzie Business Hospitality Group Founder and Executive Director Kumneger Teketel told journalists that as Ethiopia is a seat for the continent’s umbrella organization like the AU, the United Nations Economic Commission for Africa (UNECA) as well as over 100 international diplomatic missions, businesses and NGOs, MICE tourism has made progress but Ethiopia has not benefited. “Now, we have launched MICE yearly meetings and expo forum to put Ethiopia on the international MICE expo map.”
According to Kumneger, over 800 participants which are working on the business like international event organizers, destination management companies, hosted buyers and international travel, booking operators as well as other relative stakeholders will participate in the expo.
On the 4th Hotel Show Africa Hospitality and Tourism Investment Forum and Expo from June 9-12 is expected to be visited by over 20.000.00 visitors.
Tourism State Minister Tadelech Dalacho said on her part that the event plays a pivotal role in the country’s tourism development.
BY FASICA BERHANE